Hamari Walls

Project Overview

Key Features Implemented

• Mobile-first, 98/100 Lighthouse score; <1 s First Contentful Paint on 3 G
• Multi-vendor dashboard: inventory, pricing, order tracking and payout ledger
• Augmented-reality ÔÇ£View on My WallÔÇØ using WebXR (no app install)
• Global checkout with USD, GBP, PKR and Stripe, PayPal, Wise, COD
• Automated shipping calculator for TCS, FedEx, DHL (real-time duties & taxes)
• Urdu-English toggle with RTL layout and localized typography
• Instagram Shop sync and Pinterest Rich Pins for social commerce
• Schema Product + Review markup for rich-result eligibility

Technical Excellence

• Next.js commerce boilerplate with ISR for 1,200+ product pages
• PostgreSQL + Redis for cart and session management; 99.98 % uptime
• Image pipeline: AVIF/WebP, 5-device src-set, CloudFront CDN
• CI/CD: GitHub ÔåÆ Vercel; Cypress e2e for checkout, OWASP security scans
• GDPR/CCPA cookie consent, PCI-DSS compliant tokenization

Content Created 100 % by Websenix

• Brand story: ÔÇ£Hamari Walls, Hamari HeritageÔÇöHand-painted art for every home.ÔÇØ
• 350 product titles, 80-word blurbs and 250-word stories (SEO keyword clusters)
• Category pages: Mughal Miniatures, Truck Art, Calligraphy, Contemporary Motifs
• 30 long-form blog posts: ÔÇ£How to hang heavy Pakistani artÔÇØ, ÔÇ£Truck-art symbolismÔÇØ
• 100+ FAQs covering shipping, customs, returns, paint care
• Micro-copy: cart, checkout, empty states, 404, email capture pop-up
• Email flows: cart abandonment, order confirmation, artisan thank-you, review request
• Social captions, Pinterest pin descriptions and high-CTR ad headlines

Business Impact

• 60 % of traffic now organic; page-1 rankings for ÔÇ£Pakistani wall artÔÇØ and 50+ long-tails
• 3.8 % global checkout conversion vs industry craft-market average 2.1 %
• Average order value $87 (up 28 % after AR-view launch)
• Instagram Shop contributes 18 % of revenue with zero ad spend
• Artisan repeat-upload rate 92 % (dashboard UX cited as key driver)

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