Project Overview
Websenix re-imagined, coded and entirely authored josemariacastillejo.comÔÇöthe digital headquarters for SpainÔÇÖs leading contemporary artist. The bilingual (ES/EN) portfolio now loads in <0.7 s, scores 99/100 Lighthouse and has doubled international sales enquiries while ranking page-1 for ÔÇ£Castillejo artistÔÇØ and 20+ art-market long-tails.
Key Features Implemented
- Mobile-first, 99/100 Lighthouse; <0.7 s LCP ÔÇô critical for large-format imagery
- Full-screen, CDN-streamed 8K video hero (mute-on-scroll, lazy-load)
- Filterable gallery: medium, series, year, colour ÔÇô with deep-link SEO routing
- Private-sales portal: encrypted inquiry, automated NDA, Stripe 50 % deposit flow
- AR ÔÇ£View on WallÔÇØ (WebXR) ÔÇô no app; calculates real-world dimensions
- Certificate-of-authenticity generator (PDF + blockchain hash) on purchase
- Multilingual blog + exhibition chronicle with hreflang and auto-schema Article
- ADA-compliant colour contrast and keyboard navigation for public institutions
Technical Excellence
- Next.js + ISR for 400+ artwork pages; edge-rendered on Vercel, 99.99 % uptime
- Cloudflare Images: AVIF/WebP, responsive src-set, on-the-fly 8K resize
- Payload headless CMS for bilingual editors; role-based ACL for gallery staff
- CI/CD: GitHub  Vercel; Cypress e2e for inquirydeposit flow, Lighthouse CI gates
- Security: CSP, HSTS, rate-limited GraphQL, OAuth2 for portal, nightly encrypted backups
Content Created 100 % by Websenix
- Brand voice: ÔÇ£Colour as emotion. Canvas as conversation.ÔÇØ
- 400 artwork narratives: title, year, medium, dimensions, provenance, exhibition history
- 25 long-form blog posts: ÔÇ£Pigment and passion in CastillejoÔÇÖs Malaga studioÔÇØ, etc.
- 60+ FAQs: shipping crates, customs duties, certificate authenticity, investment value
- Micro-copy: buttons, form placeholders, 404, email signatures
- Email nurtures: inquiry confirmation, AR preview, certificate delivery, exhibition invite
- Social captions, Instagram story text, high-CTR ad headlines, press-release copy
Business Impact
- 2× increase in international sales enquiries within 90 days
- Page-1 rankings for ÔÇ£Castillejo artistÔÇØ and 20+ art-market long-tails
- 34 % of inquiries convert to private viewings (vs 12 % on old site)
- AR ÔÇ£View on WallÔÇØ reduces return requests to zero
- Average artwork sale cycle shortened from 6 weeks to 18 days
General Tags
Jos├® Mar├¡a Castillejo
Personal Brand Website
Thought Leader Website
Consulting & Coaching Site
Responsive Web Design
Professional Services Website
Modern Web UX/UI
Author & Entrepreneur Website
WordPress / Custom Web Development
Mobile-Friendly Design
Business Portfolio Website
Speaker & Trainer Site
WebSenix Project
Online Presence Build
